2019 has been a great year for the Mumbler brand.
Finishing off a busy 2019, December began with York Mumbler Emily Pickard winning two Women Mean Business Awards. Emily, who has owned and run York Mumbler for 7 .5 years, picked up both the Community Business and the Media, Personality, Blogger, Influencer gongs.
The win came hot on the heels of Doncaster Mumbler’s first Mumbler Awards on 8th November and then Harrogate Mumbler’s seventh awards on 22nd November.
Then with Christmas preparations in full swing, Mumbler HQ secured franchisees extra income and seasonal content by winning two national campaigns.
The first was with high street retailer Card Factory. The brand wanted Mumbler’s help to showcase its personalised online range, so franchisees featured adverts, sponsored blog posts and created Instagram stories and a competition giveaway to show off their favourite finds. Products ranged from personalised calendars to diaries, baubles, reusable straws, travel coffee mugs, cushions and much more.
“Choosing products to write about was easy as I genuinely love Card Factory,” said Calderdale franchisee Charlotte Gonzalez. “I ordered a diary and notebook they were so quick and easy to design, I was confident our readers would have a fabulous shopping experience too. It was great to know we were helping other busy mums sort their Christmas shopping, as well as getting them a great deal.”
December also saw Mumbler HQ feature the popular #ThankaTeacher campaign across most of its sites.Site visitors could send free Christmas cards and personal messages to their favourite teachers, and could spread the love further on Instagram, Twitter and Facebook, with teachers then able to share photos of their cards with the hashtag #ThankaTeacher.
This national campaign aims to raise the profile of teachers across the UK and thank them for making a difference, from helping children through a difficult time, to being supportive and kind.
Previous card recipients have gone on to win an award at the prestigious National Teaching Awards, televised by the BBC as Britain’s Classroom Heroes.
Sally Haslewood, Mumbler’s managing director, said: “It was fabulous to be able to secure seasonal content from national brands and income for our franchisees in the run up to Christmas. We are already planning advertising campaigns for the new year and I’m incredibly excited about what the future holds for Mumbler going into a new decade.”
There are now 19 live Mumbler websites, and more than 1.8 million people visited the websites sites during 2019. This was 34% growth on the previous year.
Mumbler websites include York, Hull, North Leeds, Ryedale, Wharfedale & Craven, Norwich, Selby, Tadcaster & Goole, Calderdale, Oxford, Poole, Wakefield and Doncaster.
Franchisees include former teachers, marketing professionals and sales people, with all of them having young families and a desire to work flexibly. Mumbler complements family life as much as possible and both HQ and the existing franchisees are extremely supportive, sharing their skills and experience online.
• To enquire about running your own Mumbler franchise, contact Sarah on 07948 373027 or visit mumbler.co.uk
Emily Pickard, York Mumbler Franchise Owner
I am Emily and I run York Mumbler.
I previously worked in Brand Marketing – having had a 15 year career working on big brands like Anchor & McCain.
Although I loved my job and was fortunate to work for great companies, everything changed after having children and my priorities were just so different. I didn’t want to leave the house as the kids got up (sometimes before) and get home late, have to work away from home sometimes or feel like I wasn’t doing my best.
Although I worked part time in the end, I found that I was compromising – on my job and also on my kids and home.
Taking the leap to run Mumbler full time was a big scary decision – I’m the main breadwinner in our house so I had to make it work. Seven years later and now I can honestly say it was the best decision of my life to make that leap.
The biggest thing it has brought me is freedom and flexibility. I do work really hard on Mumbler and probably as many hours (if not more) then I did before… but it doesn’t feel like work.
I can fit the work in around my family – for example, in the holidays I don’t work in the day but just catch up on the evenings. I absolutely love it and I’m offering such a valuable service to my community too. And when it comes to school runs, school holidays, kids being off ill and bedtimes, I now never miss a thing!
Rachel Nelson-Girtchen, North Leeds Mumbler Franchise Owner
After being a big fan and frequent user of North Leeds Mumbler for many years, I jumped at the opportunity of owning this great business myself.
After a few career changes, this fits in perfectly with my mum life, and gives me more flexibility to find time doing what I love most- getting out in the great outdoors!
I live with my two children and husband, and we moved to South Leeds in 2016. We absolutely love Leeds and think it’s a brilliant place to raise a family with so much around us to enjoy.
Rachael Smith, Hull & The East Riding Mumbler Franchise Owner
After spending 13 years working in marketing (first at ReckittBenckiser then at McCain Foods), I had two children and decided to try working for myself and spend more time with my children.
Four years ago, whilst on maternity leave, I built the second Mumbler website, Hull & East Riding Mumbler, never returned to McCain and haven’t looked back.
I now employ another mum to help me run it and have made a full time living, all whilst working from home around the kids. Two years ago, I also launched a second business, The Marketing Lane, a freelance Marketing Consultancy.
The lifestyle I now have has enabled me to also slot in voluntary work and give back to my community. I Chair the Hull MVP (Maternity Voices in Partnership), a panel of Healthcare Professionals and local organisations all working together to improve services for women in Hull, from becoming pregnant to when their baby is one. I am a board member for the charity Viking FMs Cash for Kids and a Trustee for the charity Bundles of Joy.
I was even nominated and became a finalist for this year’s Women of Achievement Awards Hull & Humber.
SJ Barker, Franchise owner of Ryedale Mumbler and also Scarborough & Whitby Mumbler.
As well as being a mum to two children, I live with a menagerie of animals – including horses, Ryeland Sheep and Giant African Land Snails – and have lived rurally most of my life.
It’s always been second nature to jump in the car and travel, but now I know my local area inside out, I know it doesn’t have to be this way – there are so many amazing things for families on our doorstep!
Previously I was an insurance risk control surveyor but when my children were born (Henry, 6 and Eliza, 4), I wanted something more flexible to fit in with family life.
Running Mumbler has been a huge change, but I’ve always been able to and happy to adapt, and I love helping families to make life easier.
Ryedale Mumbler has gone from strength so strength so when the opportunity arose to take on Scarborough & Whitby Mumbler, it made perfect sense.
Running the two sites fits in wonderfully with family life, and I am enthusiastic about helping other parents, carers and visitors find those hidden gems!
Sarah Smith, Wharfedale & Craven Mumbler Franchise Owner
I gave up my Sales Manager Role with a Blue-Chip company when I had my son in 2011.
Six years out of the industry and a daughter later, my knowledge of that area was dated so it was either retrain or put my new “Mum” knowledge to good use.
That’s where Mumbler came in! Having used the Harrogate site, I knew this was a much-needed resource in Wharfedale.
Almost two years later, I have built a business I can be proud of.
It’s flexible so I can still do every school run, sports day and Christmas play! It’s hard work but you get out what you put in. It’s the best decision I made!
Caroline Brooks, Doncaster Mumbler Franchise Owner
Hi I’m Caroline and I run Doncaster Mumbler.
I spent 15 years prior to joining Mumbler marketing everything from heavy industrial machinery to knickers!
I left the “corporate” world of marketing in 2016 to join a tech-start up and helped steer this company towards an acquisition. Having had a taste of working from home around my family, I undertook some freelance marketing work and came across STAG Mumbler.
I noticed that there wasn’t a Mumbler in my hometown and seeing the possibility to be creative and continue to work from home, building a business of my own I did some market research. I took the leap, launching in September 2018 and haven’t looked back.
Since launching the website I have had the pleasure of working with some brilliant people and had some great feedback from advertisers, partners and parents who use the website. Being a mum is hard sometimes and Mumbler can help. It’s especially rewarding helping new mums embarking on the journey – we’re in it together! This year I have been lucky enough to work in partnership with Doncaster Maternity Voices, with the first ever Doncaster Mumbler Baby Week, helping expectant and new parents find out key information in this post-covid world where everything’s a bit different.
It’s been brilliant to work on many other events over 2021, such as the Doncaster Mumbler Community Bug Hunt in partnership with Visit Doncaster and our Summer Explorers Quest in partnership with Get Doncaster Moving. Let’s not forget the Doncaster Mumbler Awards…us Doncaster Mums (and Dads) know how to party! The Mumbler Awards is something that I’m particularly pleased to have launched in Doncaster and proud to host every year.
Being a Mumber franchisee has far exceeded my expectations. I have just welcomed a new Doncaster Mumbler team member and look forward to seeing what the next year holds!